About
The Strategist Brands Call When the Stakes Are Real
I'm Christian Stoneman — Senior Reputation Strategist and Vice President of Business Development at TheBestReputation, an Inc. 5000 ORM firm. I help executives, founders, and businesses take control of what shows up when they're searched — before it becomes a problem, and when it already is one.
Christian Stoneman
Senior Reputation Strategist
Vice President of Business Development · TheBestReputation · Inc. 5000
Connect on LinkedInMy Story
Reputation Isn't a PR Problem. It's a Trust Problem.
I've spent over a decade at the intersection of search engines, public perception, and high-stakes decision-making. Along the way I noticed something: the people with the most to lose were almost always the least prepared for a reputation hit — and the most poorly served when one happened.
The internet doesn't forget. One bad search result can cost a board seat, kill a deal, cancel a key relationship, or send a business into crisis. I've seen it happen at every level — executives, founders, professional practices, public figures.
I built my practice on a single idea: reputation is engineered, not managed after the fact. Whether you're in crisis mode today or building a foundation for tomorrow, the work is the same — and it needs to be done right.
Credentials
- ▸10+ years advising executives, founders, and businesses on high-stakes reputation strategy
- ▸Vice President of Business Development at TheBestReputation — an Inc. 5000-ranked ORM firm
- ▸Hundreds of successful campaigns across finance, law, healthcare, technology, real estate, and more
- ▸Specialist in search governance, SERP suppression, authority asset creation, and proactive executive positioning
- ▸Expert in AEO and GEO — how AI systems evaluate and surface reputation signals
- ▸White-glove, confidential service — no contracts, no volume traps, no guesswork
10+
Years in ORM
700+
Campaigns Managed
95%
Success Rate
100%
Confidential
How I Work
Three Principles I Won't Bend On
Confidentiality First
Nothing about our engagement goes public without your explicit written approval. Every conversation starts with discretion and stays that way.
Strategy, Not Activity
Anyone can post content and call it reputation management. I build structured programs with defined phases, clear logic, and outcomes that hold up over time.
Measurable Outcomes
Every engagement has defined goals: SERP positioning, share of voice, sentiment shift, page one composition. You will know exactly what changed and why.
Core Belief
"You do not get to explain yourself online. People decide based on what they find."
What Makes My Approach Different
Most ORM firms operate on volume. They sign you to a long contract, assign your campaign to a junior team, and deliver a stream of low-authority content that looks busy but doesn't move anything.
I work differently. Every client I take on gets my direct involvement. I do the SERP analysis, build the strategy, and oversee execution. There are no contracts — you stay because the work is producing results, not because you're locked in.
I also tell you the truth. If your situation isn't something I can improve, I'll say so. If the timeline is longer than you want, I'll tell you that clearly rather than make promises I can't keep. That's not a sales approach — it's the only way this works.
Let's Have a Private Conversation
Whether you want a second opinion on a live situation or a long-range plan, the first call is free and completely confidential. I'll give you an honest assessment of where you stand and what's possible.