Services
Control what shows up when people search you. Whether you're building a presence before anything goes wrong or recovering from something that already has — the work is structured, measurable, and confidential.
Two Tracks
For those who want to own the narrative before anything goes wrong.
You don't have to be in crisis to benefit from reputation strategy. In fact, the best time to build is before you need it. A Reputation Firewall establishes your authority, controls what page one says about you, and ensures you're positioned correctly in search and AI environments — on your terms.
For those dealing with something negative right now.
If negative content is already showing up in search, it's already shaping perception. Every day it sits there, someone is making a decision based on it. The goal is clear: suppress and displace what's there, rebuild page one with content you control, and restore the narrative to something accurate and intentional.
The Work
Every situation is different. The work typically draws from some combination of the following — always customized, never templated.
A structured approach to understanding your current exposure, mapping risk, and building a plan that controls perception before it becomes a problem.
Building and ranking owned assets that define what appears on page one. Domain authority, content ecosystem, and SERP architecture all matter.
Managing the review signals that influence trust. Platforms vary — the strategy is always tailored to where your audience is actually looking.
Creating assets that build credibility and signal expertise — articles, profiles, thought leadership, and third-party placements that hold authority.
Placement in trusted publications and sources that reinforce authority. Not press releases — genuine coverage that Google and AI systems recognize.
Reputation isn't a one-time fix. Ongoing monitoring ensures your presence stays aligned and new threats are caught before they compound.
The Process
We start with a private call. You walk me through your situation — what's showing up, what's at risk, what you want people to find instead. No forms. No pressure. Just a straight conversation.
I conduct a full analysis of your current search landscape. What's on page one, what's on page two, what autosuggest is doing, how AI systems are representing you. You get a clear picture of where you stand.
Based on the analysis, I build a structured campaign plan with defined phases, realistic timelines, and measurable outcomes. You know exactly what's being done, why, and what success looks like.
The work begins. You receive regular reporting on SERP movement, asset performance, and campaign progress. No black boxes — you can see what's moving and what isn't.
You stay because the work is producing results — not because you signed something. Every month you have a clear picture of what's moving and why. If it's not working, I'll tell you before you do.
You own every asset we build. Always.
Most people aren't sure when they first call. That's what the consultation is for. I'll assess your situation and tell you honestly what I think you need — and whether I'm the right fit.